A website for people looking to get away from it all.
Spey, an award-winning PR & marketing agency, approached us to redesign their website to coincide with their newly achieved B Corp certification status. Headquartered in beautiful Speyside, Scotland, the existing Spey brand is one of clarity, cleanliness and one that lets their beautiful surroundings of Speyside do the talking. The website redesign was to reflect that.
Beautifully simple
With Spey’s client case studies making up the core of the website, much of the content utilises clear and succinct metrics negating the need for longer paragraphs of descriptive copy. Typography and the brand colour palette play a large part in forming a clear hierarchy of information, allowing us to design with plenty of white space and keep to a minimal aesthetic. This ensures a responsive website that works seamlessly across even the smallest of screen sizes.
Final touches were made by adding some character through simple iconography and crafting subtle interactive elements.
Screen visuals & component set
Stylesheets and icon set
Simple design, robust process
Although aesthetically clean, like all digital projects that we work on, a lot goes into the interactions, stylesheets, components and assets and how these are presented back to the user. Once the visuals were approved, we broke everything into reusable responsive component blocks, enabling an unlimited number of page configurations (although using template visuals as a guide for the key pages).
In addition all typefaces, iconography, spacing information, the grid and all interaction storyboards were collected and handed over to the developers at href using Zeplin. Best dev handover ever? They thought so.
A NICE THING SOMEONE SAID“Carolyn and David impressed from day one, but nothing prepared me for the silence from our developers when the assets for our new website were handed over: no complaints, nothing missing, every aspect of DO's specification was crystal clear. Extraordinary attention to detail and carefully considered thought applied to every aspect of our project.”
– Patrick Jordan, Associate Partner, Head of Content
Nice, right?